Trademark Registered Symbol: It’s Importance In Business
For Sports Apparel
Most people who start out a fresh business do
not think on meticulous planning, for most it is getting enough
capital and thinking what business they want to do. What they do
not realize is that apart from doing all this there needs to be
a logo or symbol that will be the identity of your company.
What a trademark does is that it will create an identity for your
product/company that will be unique from the rest of the others.
For instance upon hearing the brand Adidas from the mouth of people,
you have a picture of sports apparels, shirts and shoes. So then
you have a picture of the Adidas trademark, which happens to be
3 slanting lines with equal spacing and one smaller after the other.
If you want an identity for yourself or your product/company then
trademark is what you need.
There happen to be numerous business startups
all over and of those businesses sports apparel happens to be a
booming sector. This is because more and more people today want
to wear products that are made by sports apparel companies, as they
tend to be trendy and comfortable. Products such as T-shirts &
tracksuits offer supreme comfort and great styling at the same time.
These apparels can be worn while you are out in the open jogging
or when you are playing games too.
Thus incase you are planning to start a brand
new sports apparel business that is a good idea but along with thinking
on the lines for how to start it you should also start thinking
of what will be the trademark symbol that you shall sport for the
products. When you start producing the sport goods you can have
the trademark on all of the products like shirt tabs, on the sides
of the shoes, on the crease of the tracksuits, basically all over
where they might appeal to the buyers.
The registration of a trademark symbol is a must
if you care of the protection of your company as only the trademark
grants you exclusive use of your own products and bars others from
illegal using similar products or copy your products. The symbol
of that trademark should inevitably be unique because what you are
attempting to do by the way of a trademark is that you are trying
to create an only one of its kind identity for your company/product.
The USPTO is the one that handles registration
of a trademark in the United States. It is the body that handles
all registrations of a trademark and it also takes care of trademark
infringements. Since there are so many new start-ups and new innovations
each day you must be mindful of the fact that the process of verify
the registration application shall take considerable time. First
you have to take an application form and fill it up completely and
then submit it to the USPTO. Then starts the waiting time and it
might be for about 2 months that you might not hear from them.
Incase that your symbol does not get their nod then it is the lawyer
who will get in touch with you either by phone or by mail, then
they shall get you to know what lead to the rejection of the application.
In a high percentage of cases it happens to be that the symbol is
accidentally or on purpose similar to symbols that have already
been granted registration.
Incase you have received a rejection notice then
it simply means that there are some flaws in the symbol which you
will have to remove and this can be done a simple redesigning of
the same. Incase you do not send them a revised version of the trademark
symbol inside 6 months of your getting that rejection letter then
that particular application is deemed to be forfeited and you shall
have to start afresh.
Incase all this process of getting, filling, submitting and then
waiting to hear on the status of your application is too much for
you to handle by yourself then a trademark attorney will be the
right option to proceed in that direction.
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